Adarsh Jha - Senior Shopify App & Full Stack Architect

Melluso was expanding their US presence and needed a digital storefront that honored their 80-year heritage while meeting modern e-commerce expectations.

Staff across merchandising, finance, and warehouse used multiple disconnected software systems - SAP, Zoho CRM, and Shopify - creating data silos and workflow fragmentation.

The old store layout had clunky mobile navigation, sluggish image load times over 6 seconds LCP, and failed to communicate the handmade value of their items, driving down conversions.

The brand required a store that communicated premium clinical positioning while being easy to navigate. The existing store felt generic and didn't reflect the brand's holistic aesthetic.

Most merchant announcement apps force users into separate app dashboards with fragmented settings, slower setup, and extra maintenance overhead.

Gaucha was a new brand launching with a strong cultural identity but no online presence. They needed a store that could communicate warmth, identity, and premium quality simultaneously.

Low core web vitals and slow catalog rendering were hindering ad conversion rates. High-resolution product images slowed down page loading times on mobile devices.

The client needed customers to shop furniture items directly from rooms showcased in their Airbnb properties. Standard themes couldn't link spatial layouts with product collections.

The brand's highly tactile, custom-crafted jewelry required an online store that communicated craftsmanship and allowed customers to design their own pieces. No existing theme could deliver this.

MarbleUnlimited's online store was disconnected from their SAP ERP warehouse system, causing inventory inaccuracies and manual data entry overhead.

The business lost work whenever the owner could not pick up the phone. Quoting depended on live calls and site visits, the old WordPress site was slow and confusing, and visitors had no way to describe their situation or get an estimate on their own, so many left without ever converting.

The client's legacy marketplace had a Lighthouse performance score of 40, resulting in high bounce rates. Offline store inventory was detached from online listings, creating critical synchronization bottlenecks and manual verification delays.