Bespoke Shopify Store for NYC Craftsman with Interactive Bracelet Customizer
#Shopify#Liquid#VanillaJS
Client
Marc Bernstein - NYC Jewelry & Leather Craftsman since 2002
Languages
Javascript, Liquid
Fig. 1 — Marc Bernstein New York featured view (click to expand)
01
The Problem
Business Impact
The brand's highly tactile, custom-crafted jewelry required an online store that communicated craftsmanship and allowed customers to design their own pieces. No existing theme could deliver this.
Constraints
Media - images and videos - had to dominate. UI needed to recede and give full room to products.
02
Technical Execution
Architectural Strategy
Built a custom Shopify theme with media-forward design and a dynamic product customization builder.
Depth of Execution
Interactive bracelet maker built in vanilla JS lets customers pick beads, materials, and configurations and see their custom design update in real time. Media-first layouts give the product photography and videos maximum impact.
03
Results
✓Interactive bracelet customizer drove significant engagement and repeat visits.
✓Media-first design authentically represents the craft-first brand.
✓Fully functional Shopify storefront with custom tools.
Future Proofing
Customizer built modularly - additional product types can be added without rewriting the core logic.
Project Gallery
04
Client Feedback
"Adarsh completed the project successfully, with great attention to detail. He was able to develop a complex app and optimize it for both desktop and mobile devices. He went beyond the initial scope of work and solved all requests. I highly recommend him!"
