Revamped Artisan Fashion Shopify Store Increasing Store Conversion by 24%
#Shopify#Liquid#VanillaJS#StorefrontAPI
Client
Premium Artisan Fashion Retailer in Argentina
Languages
Javascript, Liquid
Fig. 1 — Zulia & Huipa featured view (click to expand)
01
The Problem
Business Impact
The old store layout had clunky mobile navigation, sluggish image load times over 6 seconds LCP, and failed to communicate the handmade value of their items, driving down conversions.
Constraints
Had to maintain all history, products, and customer records on Shopify without database migrations.
02
Technical Execution
Architectural Strategy
Designed a highly tailored, editorial-style Shopify theme emphasizing craft and premium storytelling, optimizing all Liquid templates for performance.
Depth of Execution
Replaced multiple slow heavy Shopify apps with native lightweight Liquid scripting and vanilla JS for filtering, decreasing total page size by 60%.
03
Results
✓Ecommerce conversion rate increased by 24.3% in the first quarter post-launch.
✓Mobile page load speeds improved by 3.2 seconds.
✓Bounce rate fell from 58% to 39%.
Future Proofing
Wrote clean, commented Liquid custom blocks allowing the store manager to dynamically rearrange layout modules without editing code.
Project Gallery
04
Client Feedback
"Adarsh completed the project successfully, with great attention to detail. He was able to develop a complex app and optimize it for both desktop and mobile devices. He went beyond the initial scope of work and solved all requests. I highly recommend him!"
